You Have a Fractional CFO. Let's Build on That.

If you're leading a company in the $5M–$100M range, there's a good chance you've already brought in a fractional CFO. It's a smart move. You have reliable numbers, a clear view of where the business stands, and a foundation for your next set of decisions.

That foundation opens up a different kind of conversation, about strategy, priorities, and how the business needs to operate to grow. That's where Laurel comes in.

The Next Conversation

With the financial picture in place, CEOs and founders can focus on questions like:

• Which opportunities deserve our focus, and in what order?
• Should growth come from new customers, new markets, or deeper relationships with the ones we have?
• What's slowing us down operationally, and what would it take to fix it?
• What do our organization, systems, and go-to-market need to look like a year from now?

These are the questions Laurel helps leaders answer and act on. 85% of executives at founder-led businesses cite internal barriers, not market conditions, as the primary obstacle to their next phase of growth, according to Bain & Company's Founder's Mentality research.

What Laurel Does

Laurel works directly with CEOs and founders to:

• Set priorities: decide which goals matter most, in what order, and what each will take.
• Build the plan: turn those priorities into clear operational action plans.
• Make it real: design the org structure, systems, and go-to-market motion that deliver results, and work alongside your team to put them in place.

We've partnered with fractional CFOs before, and the combination works well. Your CFO keeps the numbers accurate and current while Laurel builds on that foundation to help you plan and execute. Each partner has a distinct role, both focused on helping you build a stronger business.

The Bottom Line

With a fractional CFO in place, you've built a strong financial foundation. Laurel helps you build the strategy and operations on top of it.

If you're ready for that next conversation, let's talk.